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THE BAXTER
ALEXANDER GROUP

A PRIVATELY HELD GROUP CULTIVATING HOSPITALITY, WELLNESS, AND LIFESTYLE VENTURES WITH ENDURING CHARACTER.

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ELEVATED

BY

EXPERIENCE

THE BRIEF

 A CURATED GROUP OF DESTINATION

WELLNESS, AND LIFESTYLE BRANDS

FOCUSED ON EXPERIENCES

THOUGHTFUL DESIGN

AND LASTING IMPACT.

BUILT OVER TIME.
UNITED BY DESIGN.

EACH COMPANY WITHIN OUR COLLECTION IS PURPOSE-BUILT AND DISTINCT, YET UNITED BY A SHARED COMMITMENT TO THOUGHTFUL DESIGN, ELEVATED EXPERIENCES, AND ENDURING QUALITY. TOGETHER, THEY FORM A CAREFULLY CURATED PORTFOLIO—BRANDS SHAPED WITH INTENTION, GUIDED BY EXPERIENCE, AND DESIGNED TO CREATE MEANINGFUL, LASTING CONNECTIONS.

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OUR BRANDS

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WHERE EXPERIENCE MEETS PURPOSE.

AND THIS IS WHERE

EVERYTHING COMES TOGETHER.

AND IF YOU’RE STILL HERE,

WE’RE LIKELY ALIGNED.

THIS IS THE COLLECTION.

WELCOME IN.

AND YES—

THIS WAS DONE ON PURPOSE.

THANK YOU FOR COMING ALONG ON THIS JOURNEY. 

© 2026 THE BAXTER ALEXANDER GROUP, INC. 

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